Mystery Shopping


Alta360 Research has been executing Mystery Shops for national and regional clients since 1974. We offer a variety of options, including on site mystery shops, telephone and website evaluations, and competitor mystery shops.


  • Account Managers with experience in your industry
  • Program knowledgeable independent contractor field personnel (shoppers)
  • On-site, Phone, Web, & Competitor options
  • Celestial Reporting & AnalyticsTM
    • Client branded
    • Custom reporting options
    • ActionManagementTM - Action Plan Dashboard
    • AltaFeedbackTM - Active Feedback based on results
    • Automated notification of +/- scores
    • Control what information is available to users


  • Alta360 Research Shoppers understand brand standards and expectations
  • Key Performance Indicator (KPI) analysis and a continual read on KPI performance
  • Evaluate execution of mandated procedures, effectiveness of 
    current employee training, and identify coaching opportunities
  • Evaluate your customer experience both on-site and by phone, with the
    option of also evaluating the customer experience being provided by key competitors


Alta360 Research Mystery Shopping is a highly customizable research tool for measuring execution of key performance indicators (KPIs) like cleanliness, staff engagement and appearance, timeliness of service, product knowledge, suggestive sell, and adherence to brand standards. Mystery shop modalities include on-site, phone shops, web/e-commerce evaluations, competitor shops, or a combination of these options to capture the full range of customer experience.

With a large database of independently-contracted mystery shoppers, Alta360 Research offers full North American coverage for your program and is experienced in large project management.

To ensure quality, our shoppers have access to comprehensive online, client-based tutorials, are tested on their knowledge of the client requirements and objectives of each assignment, and their work is vetted by our 100% in-house Editing/QA departments before being released to you.

Download the product information on this page in PDF format.


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